Cute cats, watch out. Photos of empty beer glasses are taking over the Twitterverse.
In early February, beer drinkers began tweeting images of their pint glasses -- with nothing in them but suds. Why? It's a Twitter movement created to spotlight bars that clean their glassware properly.
In a "beer clean" glass, the suds naturally lace around the interior, creating a creamy tapestry. (It's art!)
No suds? Dirty glass. OK, maybe "dirty" is too strong a word. A more appropriate description might be "soapy." The chemicals used by some bars (and a lack of scrubbing) can leave a residual trace, sometimes strong enough to taste. For the discerning palates of craft beer devotees, that's blasphemous.
The cleaning crusade was started last year by Joe Falkowski, a tattooed beer salesman for J.J. Taylor, the Twin Cities' largest beer distributor. He started tweeting about clean glassware on a whim back in 2010. He soon persuaded the brass at his company to get behind the movement.
The annual push is back in February, with beer fans tweeting up a storm. After Feb. 29, the bar with the most Twitter mentions will be recognized as having the "Cleanest Pint in Minnesota." J.J. Taylor will also hand out prizes to tweeters. In each tweet, participants add the hashtag #MNcleanpint.
"Dirty glassware is detrimental," Falkowski said. "You'll get soapy flavors. I've sent pints back that I can't even drink. I really hate doing that!"
The tweets are numbering in the hundreds now. Most are pretty straightforward. A Twitter user generally makes a comment like "Tasty!" or "Delicious!" followed by a photo and the hashtag.