When the first-place Vikings, fresh off their latest victory, walked into the Winter Park locker room Monday morning, they received a reminder of where they stand.
Placed in the locker stall of each player was a black T-shirt. On the front of each shirt was the NFC North logo. On the back, in bold capital letters, was the objective and perhaps this week's rallying cry. They all read "BEAT GREEN BAY!"
"[You're] making way too big a deal out of that. It's just a T-shirt," coach Mike Zimmer, the mastermind behind sending the design to the heat press, said later at his afternoon news conference. "You can go down to the store and print them up. It's not a big deal."
Besides their new T-shirts, the Vikings have the NFC North's best record heading into Sunday's showdown at TCF Bank Stadium. They have a crystal-clear identity, one that has helped them trample over five consecutive opponents. They have NFL's leading rusher, the league's second-ranked scoring defense and arguably its best special-teams group, too.
But those T-shirts said it all: The Packers are still the team to beat until the Vikings go out and do it.
Yes, even these Packers, the ones who have lost three consecutive games, the ones who are a mess offensively, the ones who actually lost to the Detroit Lions at Lambeau Field in a game the lowly Lions seemed determined to hand back to Packers.
"The division goes through Green Bay," veteran outside linebacker Chad Greenway said.
A history lesson might not be needed, but the Vikings are 1-9-1 against the Packers in this decade, including postseason play, with the lone victory coming in the 2012 season finale. That one put the Vikings into the playoffs, and then they lost in Green Bay. The average margin of victory in those nine losses, five of them by double digits? 16.3 points.