Hennepin Avenue is not only downtown's marquee artery, it's one of the oldest streets in Minneapolis. Layers of stories are piled up on every corner, under every sidewalk, from the down-and-dirty bar fights at the notorious 1970s dive Moby Dick's to the triumph of the world premiere of "The Lion King" at the State Theatre, from the original vaudeville-era Gay Nineties to the current Gay 90's dance club.
Now a coalition of the avenue's most prominent denizens wants to add a few more stories, by making it one long, continuous yellow-brick road of urban culture, stretching 2 miles from the Minneapolis Sculpture Garden to the Mississippi River. To kick things off, the group is hosting a panel discussion on Hennepin's colorful history on Thursday, and a related workshop on March 10. Some ideas are already trickling in.
"Listening to what a variety of people have to say about Hennepin, we've found that many view it as a series of disconnected experiences -- a good one, then a not-so-good one -- and they want us to fix it," said Tom Hoch, president of the Hennepin Theatre Trust. "Maybe after seeing a show, they had to walk back to their car past some boarded-up storefronts in a semi-deserted area, and they're saying, 'Hey, you brought us down here to the theater, do something about it.' That was a real a-ha moment, for us to hear that."
The goal, he said is to fill in less-inviting spots with pockets of green space, funky restaurants, small shops and lofts.
The initiative, called Plan-It Hennepin, led by the avenue's art powerhouses, the city of Minneapolis and funded by the National Endowment for the Arts, encourages anyone who uses the avenue to add their improvement ideas to the pot. The coalition envisions a Hennepin Avenue that will culminate in a restored Gateway Park, once located between the river and where the Central Library now sits.
Some might say Hennepin Avenue is already chock-full of culture, with Hennepin Theatre Trust's four stages, the Cowles Center and several smaller venues already established. Hoch doesn't dispute that, but wants to bring more foot traffic to an urban core that is already above-average on that score.
"Most downtowns would be ecstatic to bring 515,000 downtown to the theater like we did last year," said Hoch, who is also the current board chair of the Minneapolis Downtown Improvement District. "But we could bring so many more. We need to disabuse people of the notion that they have to park right next to where they're going and just have one experience when they can have three or four -- dinner, a show, a cabaret."
Hoch, who has pounded the pavement of Hennepin all his life -- he worked as a Best Steakhouse busboy on the avenue when he was in high school -- said he's seen a lot of plans for the avenue come and go and is convinced that an arts-driven process buoyed by public input can set a path for success over the next 10 years, if the economy continues to recover.