Joe Mauer often comes across as the reluctant superstar, someone who prefers to be cloaked in anonymity rather than embracing the spotlight.
He's been blessed with an overloaded baseball talent gene, which has enabled him to win three batting titles and one MVP Award. He's earned fame and commercial success. But he's more the face of the franchise than its voice.
This summer he will have to be both.
He will be the focus of the Twin Cities — and the region — when the baseball world comes here for the All-Star Game in July. Mauer will be officially named All-Star ambassador sometime in April, which means he will be involved in numerous functions and ad campaigns leading up to the Midsummer Classic. The Mets' David Wright was last year's ambassador, an honor for him because he rooted for the Mets as a child and the game was at the Mets' CitiField.
Mauer's involvement this year is exponentially impactful because he is St. Paul's son. He is part of a family whose genealogy is woven into this area's sports history. He is part of a baseball history here that includes Paul Molitor, Dave Winfield, Jack Morris and others as homegrown stars.
Mauer has come to grips with what's expected of him. He began to realize that at last year's All-Star Game when he ran into Wright in the omelet line during a luncheon the day of the game and a weary Wright said to him, "Have fun next year."
"Great guy," Mauer said. "I think we had a lot of similarities. We had a good conversation. He said it's a lot, but he enjoyed it. Spreading that brand of baseball, playing in his home park. He had a lot of fun with it."
It might appear to be a cushy public-relations gig. But MLB asks a lot of the local ambassador in getting communities geared up for the weeklong celebration of the sport.