Michael Kuykindall

31, loctician at Loc Starz

What are you wearing? True Religion jeans, Palladium boots, Cowboy Equipment shirt, chain with tiger's eye made by me, African goat herder's hat.

Describe your style: Hip-hop.

What role does fashion play in hip-hop? You can recognize a hip-hop head by how they dress.

Going to any other music fests this summer? Caribbean Fest in Duluth and Chicago.

Jarvis Rivers AKA Bigg Bone the Boss

26, studio and rap label owner

What are you wearing? My Label T-shirt, Gucci belt, Gucci jeans, Prada shoes.

Describe your style: My style is wavy and I stand out. I never try to blend in.

What role does fashion play in hip-hop? In hip-hop if you don't have an eye for fashion, then you can't be a trendsetter. You will be just another follower.

Best performance at Soundset: Big Boi.

Karin Beecher

27, autism instructor; bartender

What are you wearing? Steve Madden sandals, Express shorts, Target T-shirt, Cheap & Chic pullover, Hoof & Horn leather headband and bracelets, vintage sunglasses, Target bag.

Describe your style: I hope my personal style projects that I am bold and motivated.

What role does fashion play in hip-hop? Fashion and hip-hop celebrate our collective human experiences while providing an individualized creative outlet.

Best performance: Macklemore.

Carmen Stepek

16, American Apparel sales associate

What are you wearing? Tommy Hilfiger denim button-down, American Apparel shorts, gray tank from Target, Minnetonka Moccasins.

Describe your style: I'm always looking for classic, comfy and unique clothes.

What role does fashion play in hip-hop? Fashion is a huge part of hip-hop culture, and it's constantly evolving.

Going to any other music fests this summer? Lollapalooza.