It's not often you hear a director talk about how good a movie might have been, but wasn't, as Josh Trank did on the eve of this weekend's box-office belly flop of his "Fantastic Four."
Indeed, the "Chronicle" director's tweet, quickly deleted, may have helped sink the box office for Fox's $120 million Marvel superhero reboot. The film, which had been tracking for a $40 million opening weekend, pulled in a feeble $26.2 million, finishing behind the second weekend of Tom Cruise's "Mission: Impossible – Rogue Nation."
The savage reviews of the film, which was at an abysmal 9 percent positive rating on Rotten Tomatoes, were the primary culprit.
But it couldn't have helped when Trank responded to the critical pans Thursday night with a since-deleted tweet: "A year ago, I had a fantastic version of this. And it would have received great reviews. You'll probably never see. That's reality though."
On Sunday, one box office analyst told TheWrap that Trank's online outburst might have cost the film $5 million to $10 million — especially since fans of comic-book movies tend to be less swayed by official critics than by auteurs like Trank who are seen as more authentic defenders of comics culture.
Despite the fallout, it's unlikely that Trank could be in any legal jeopardy for seeming to undercut the commercial prospects of the film.
"We stood behind Josh's vision for the film as we stand behind all of our filmmakers at Fox," Chris Aronson, the studio's veteran distribution chief, told TheWrap.