The business and cultural backers behind "Norway House" in 2015 are planning a $10 million-plus expansion on a once-dilapidated block on the near South Side into what essentially will be the campus of the "National Norwegian Center in America," including an adjacent Norwegian-Lutheran church.
The Norwegians, neighborhood "immigrant" entrepreneurs and workers of a century ago, are more than doubling down on a return to the old neighborhood. And the storefronts along E. Franklin Avenue in the Phillips neighborhood today include Latinos and East Africans.
Small business owner Jon Pederson, chairman of the board of Norway House, is joined by partners such as Scandinavian food-and-gifts retailer Julie Ingebretsen; former Tennant Co. CEO Janet Dolan, former Gov. Al Quie, banker Ole Koppang and other supporters. They plan to break ground in 2020 on a $10 million-plus event center and banquet hall that will replace a vacant laundromat and a few abandoned houses adjacent to Norway House.
'A lot of appeal in the world'
"I view this as a startup business and I'm excited for what this is and what it will bring to Franklin Avenue and our community," said Christina Carleton, Norway House's executive director and a Norwegian immigrant.
Her late father, Thor Johansen, was a Norwegian diplomat. "The Nordic countries have a lot of appeal in the world. They are attractive, lead in environmental sustainability, global education and peacemaking," Carleton noted. "A high standard of living. We are showcasing that in this place. And the Norwegian center will help engage the next generation of Norwegian Americans and others."
And Minnesota boasts more citizens of Norwegian heritage than any state or country other than Norway, a nation of fewer than 6 million people.
Carleton, 35, educated at the University of Minnesota and Minnesota State University, Mankato, joined Norway House last year after working on business-and-cultural affairs for the Norwegian consulate's office for a decade.
Pederson, 68, owner of Ruffridge-Johnson Equipment Co. in southeast Minneapolis, jump-started the Norwegian center village when he took over the board several years ago. He and others raised nearly $3 million to buy an old building and convert it to Norway House in 2015.