The digital world changed — again — and its inhabitants let out a collective social media wail: "RIP Google Reader."
There were exclamation points, expletives and pleas splattered across the Internet, begging Google not to shut down the RSS service — used by news junkies to gather info from websites and blogs in one place.
"Google is killing Google Reader ... and a little bit of my soul #mustbestopped," tweeted Lance Ulonoff, editor of the social media news site Mashable.
It's an online outcry heard whenever Internet giants or popular apps do something different. Facebook introduced its Timeline format in early 2012 and users got riled up. Instagram changed its terms of service in December and faced a social media revolt. Technology is all about innovation, so why does each tweak or termination drive its enthusiasts nuts?
"We are creatures of habit," said Debra Orbuch Grayson, a marriage and family therapist in Minnetonka who teaches workshops on managing change. "It's fear — fear that I have to learn something new now."
Even if a new and better option presents itself, researchers have found, people prefer to stick with what they have known longer.
Maybe that's why users threw a digital fit about ol' Google Reader (b. 2005) despite the abundance of free, newer alternatives for aggregating content. (It dies July 1.)
Actually, that online tizzy over Reader is a healthy way to cope with change, Grayson said.