A lot of smart people believe that Sen. Elizabeth Warren of Massachusetts is the front-runner for the Democratic nomination in 2020. A recent New York magazine profile by Jonathan Chait claimed that she's winning the invisible primary — building campaign networks, rolling out policy proposals, wooing insiders, intimidating rivals.
When she released a biographical video featuring her Oklahoman roots and answering Donald Trump's "Pocahontas" jibe with a DNA test proving that she does have Native American ancestry, Jonathan Bernstein of Bloomberg View called the video the "latest in a series of solid moves Warren has been making" to persuade Democratic insiders that she can take on Trump.
I am not a Democratic insider or a campaign professional, so for all I know Warren may indeed be impressing her intended audience. And I can certainly think of worse people for the Democratic Party to nominate than a woman who has white-working-class roots as well as academic credentials, and a half-buried past as a heterodox intellectual (go read her book "The Two-Income Trap," seriously).
But running for president in the age of Trump requires, above all, an ability to handle what John Heileman and Mark Halperin once called "the freak show" (back when it was considerably less freaky). It requires a deftness dealing with scandals and gaffes and accidental blunders, an ability to know when you have a wrestling move that justifies getting down in the mud and when you're better off sitting on a top rail and acting superior to the pigs.
So far Warren's main encounter with the freak show has involved her claim to Cherokee ancestry, which was an issue in her last Senate campaign, in 2012, before Trump started in with his nicknaming. And from her initial response to the story through the new DNA test "rebuttal" to the president, she has demonstrated a conspicuous lack of political common sense.
Here are the basic facts. There was plausible Warren family lore, as there is in many Oklahoman families, about a Cherokee ancestor, which included a memory of in-law bigotry against Warren's mother for her supposed Cherokee and Delaware blood. At some point in Warren's academic career, this lore became part of her official biography, so that she was listed as a "Native American" professor at the University of Pennsylvania and described as Harvard Law's "first woman of color," and she even contributed a family recipe to a Native American cookbook.
When this story first surfaced six years ago, I wrote that it was more embarrassing for the Ivy League than for Warren. The identification didn't seem to have improved her academic career — something confirmed subsequently by documentation from her hirings — and her brief period as a supposed minority trailblazer was, I suggested, probably a whim of self-identification that she subsequently regretted, and was happy enough to let slip away. In which case it was the schools' eagerness to turn a woman they had hired on the merits into an embodiment of an essentially phony diversity that was the real problem, not Warren's attachment to her family tales.
But what Warren should have done when the story resurfaced, what she obviously should have done, was to simply express mild regret for letting her enthusiasm for family lore carry her away into identifying as someone who might possibly receive affirmative-action consideration, apologize to Cherokee groups for any offense, and literally never speak of the matter again. And if and when Donald Trump started up his Pocahontas jibes, she should have simply ignored him and talked about the many issues where he's on the wrong side of public opinion.