One of the biggest lessons I learned a decade ago in public-health graduate school was that education was rarely enough, on its own, to fundamentally change behavior. Educating the public about health was "necessary but not sufficient," as one of my epidemiology professors had put it.
Weight loss, smoking cessation, safe sexual practices — education campaigns weren't enough.
Decades of educating the public about the dangers of leaving children unattended in cars where the temperature can turn deadly — even on a sunny but not especially hot day — clearly have not been sufficient. The deaths of 11-month-old twins on July 26 in a hot car in the Bronx have brought a fresh sense of urgency to finding innovative technology solutions.
But even before that tragedy, bills had been introduced in Congress earlier this year to address the rising incidence of young children dying in overheated cars.
According to the No Heat Stroke organization, which tracks pediatric heatstroke deaths in vehicles, the average number of such deaths annually since 1998 is 38, with 53 deaths recorded last year — the most ever. Sadly, the nation appears certain to set a record in 2019, with 32 deaths already by the second week of August.
The Kids and Cars safety group, another tracker, notes that "over 900 children have died in hot cars nationwide since 1990."
Of these victims, 54% are 1 year old or younger. In a little more than half of the deaths, children have been mistakenly left alone by their caregiver, in what is known as Forgotten Baby Syndrome. Other children die after climbing into hot cars without an adult's knowledge, and others have been knowingly, sometimes criminally, left in hot cars.
The American Academy of Pediatrics recommends rear-facing seats for crash-safety reasons and last year removed the age recommendation, focusing instead on height and weight. But there is an immense irony in this safety policy: Rear-facing seats prevent the driver from occasionally making eye contact with the child in the rearview mirror, which would keep the child prominent in the adult's mind. And when a rear-facing seat is often left in the car, regardless of whether a child is in it, the seat's presence can be too easily taken for granted.