Minnesotans can now test-drive competing proposals for the state's new online health insurance marketplace. Those who come to kick the tires will wonder why these easy-to-use shopping sites have generated so much controversy.
The online marketplaces, known as "health exchanges," are a critical component of 2010's federal health reform law.
States are required to launch exchanges by 2014, and face a key deadline soon. Without significant progress by Jan. 1, federal officials may step in with a one-size-fits-all exchange.
That's not likely to happen in Minnesota because of the hard work done by Gov. Mark Dayton's administration.
Officials plowed ahead last year after the Republican-controlled Legislature's high-profile failure to pass legislation authorizing the exchange. Inaction on it was seen as a blow against "Obamacare."
Minnesota's progress can be seen in the competing online demonstrations -- now available for public review -- from companies such as Bloomington-based Ceridian.
The sites are consumer-friendly and navigable for many people by instinct. It's similar to using Travelocity or other online tools to make benefit choices during open enrollment.
More than 1 million Minnesotans are expected to use the exchange after it's operational two years from now. Minnesota's political leadership owes it to all who will rely on the exchange -- mostly individual buyers and small businesses at first -- to make sure it's done right.