With a promise of less bureaucracy and a faster pace of innovation, University of Minnesota President Eric Kaler appeared determined to shake up the status quo when he arrived on campus in July of last year.
Those who thought the state's treasured research university had grown slow-footed and administratively bloated welcomed the new businesslike focus on efficiency, productivity and quality. No surprise, then, that Kaler's recent decision to retain Athletic Director Joel Maturi as a "special assistant" to the president for one year -- with a salary and benefits package of about $468,000 for a fundraising and teaching position -- caused a minor uproar.
Critics argue that the decision smacks of institutional arrogance. How could Kaler possibly sign off on such a deal, especially in these tight times when tuition keeps rising and state funds are scarce? Speculation on how the agreement came about quickly turned conspiratorial. Maturi must have raised a stink about not receiving a contract extension, some critics said, while others claimed Kaler was simply trying to take care of a new buddy with a maroon-and-gold parachute.
The critics -- including opportunistic legislators -- should cut Kaler some slack. On closer examination, the decision makes perfect sense for a budget-challenged athletic department. It's also consistent with the president's stated belief that academic and athletic excellence go hand-in-hand, and that the U in general needs to "pick up the pace."
Although Maturi's hiring of Tim Brewster to run the football program was a disaster -- and many expected more from basketball coach Tubby Smith by now -- the AD is a skilled fundraiser whose top accomplishment at the U was TCF Bank Stadium, a first-class campus football facility that serves as a foundation for coach Jerry Kill's rebuilding efforts. He also deserves credit for his support for nonrevenue sports and women's athletics at the U.
Kaler has emphasized that Maturi, who helped raise $160 million in private money for athletics in his 10 years as AD, will focus on fundraising during the one-year stint. It takes rainmaking skills and connections to pry money from wealthy alumni and friends of the university -- Maturi helped raise $9 million for athletic scholarships in fiscal 2011 alone -- and by keeping the AD on board, the U can at least attempt to keep pace in the Big Ten's sports arms race while it searches for his replacement.
The list of athletic department needs and wants is long and pricey: a new baseball stadium, a practice facility for the basketball program, and renovation of Williams Arena, to name a few. Are any of these necessary? Not if the U wants to raise the white flag and be a perennial bottom-feeder in the Big Ten.
Kaler has stressed the importance of athletics as the public's "window" to the university, and he is clearly aware that success in big-time athletics primes the pump for more private contributions. The Maturi plan is an investment in that vision.