The Store Formerly Known as Restoration Hardware is selling more than armoires and window treatments.
Now going by RH, the company has replaced its longtime outpost in Edina's Galleria with a nearby free-standing "gallery," aka store-showroom. It's capped by an equally dazzling-looking rooftop restaurant.
Retail's connection to dining is nothing new. After all, department stores have featured restaurants for more than a century.
RH is clearly going all in on this phenomenon, dropping what had to be a mountain of cash on a visually striking space that's a heady mix of Victorian-era conservatory and Las Vegas excess. Sitting in the airy, wide-open expanse of RH Rooftop Restaurant is a luxurious treat, and a spot-on example of why environment plays such a critical role in dining out.
Naturally, this kind of risk-taking investment leads to caution elsewhere. Namely, the menu, which has the feeling of being focus-grouped ad infinitum. It's a roster of mainstream, easy-to-assemble dishes, seemingly chosen to keep kitchen labor costs to a minimum.
There is — or, was — brilliance at the top of this particular food chain. He's the reason why the double-patty cheeseburger is such a doozy; although, at $21, it's not unreasonable to expect anything less (more on the prices later).
That's because the restaurant's menu — which is essentially the same at each of its eight iterations, sprinkled from Boston to Los Angeles — was developed by chef Brendan Sodikoff of Chicago's Au Cheval, purveyor of what is arguably the country's most copied upscale burger. Sodikoff exited RH in August, and filed a lawsuit against the company in October.
But that's another story. Sodikoff's skill set remains stamped all over the menu.
Salads pop with fresh, well-assembled components and finished with spirited dressings and vinaigrettes. A rustic sourdough is wisely tapped as the foundation of several dishes, from a massive avocado toast to an assemble-it-yourself platter of velvety smoked salmon and all the proper accoutrements.