The first iPhone 5 reviews are in. And they liked it, they really liked it.
"Finally, the iPhone we've always wanted," hails CNET, "in a top-to-bottom redesign that is sharp, slim and feather-light."
"Apple has chiseled the smartphone to near-perfection," froths MG Siegler of Techcrunch.com.
"Apple has taken an already great product and made it better, overall," sayeth Wall Street Journal's Walt Mossberg. "Consumers who prefer huge screens or certain marginal features have plenty of other choices, but the iPhone 5 is an excellent choice."
All three reviewers had almost a week to play with the new Apple phone, ahead of Friday's launch. Siegler suggests early grumblings about the iPhone 5's "disappointing" nature came from headline seekers who only had the device in their grubby hands for a few minutes at the product's press conference introduction.
On the other hand, let us point out that Apple clearly courts media favorites, lays those precious few review phones on guys like Mossberg (a longtime personal friend of the late Steve Jobs) who then will be grateful for a "scoop" and less likely to find fault. These first reviews don't just give the iPhone 5 high points, they tsk-tsk us poor, out-of-luck iPhone 4S customers who still have time to run on our contracts and pitch the 5 as the best next phone for Android and Windows phone users, too. A marketing department dream.
Here's what to like
So what did the reviewers like best about the iPhone 5?