In the latest attempt to shrug off its depressed Rust Belt image and cash in on its hilly topography, Duluth is pouring taxpayer money into what city boosters hope will make it a mountain biking mecca.
Once the soggy spring relents, ski lifts will begin hauling heavy mountain bikes up Spirit Mountain in the next few weeks so riders can pedal down two new so-called gravity runs this summer. Professional designers have been hired to begin crafting berms and rollers from Mission Creek to Lester Park, part of an ambitious long-range plan to expand 28 existing miles of trail into a 100-mile ribbon for bikers traversing the entire city.
They'll use a $250,000 grant from state Legacy coffers, $60,000 in city tourism tax money and various smaller grants from biking organizations in what's expected to grow into a $2 million investment in mountain biking by the decade's end.
"The boomer generation defined their Duluth experience by going down to the lake to passively watch the ships come in," Mayor Don Ness said. "The generation of folks just now deciding where to spend their family vacations is looking for a more active experience."
Ness, who at 39 is part of that next generation, is betting that mountain biking will woo tourists and young professionals to a city that's seen manufacturing and shipping steadily decline.
"Mountain biking enhances and showcases Duluth's greatest assets: our tremendous amount of green space and the spectacular views from the hillsides," Ness said.
The area's demographics also play into the mountain bike strategy, said St. Louis County Commissioner Frank Jewell, who helps negotiate deals to run trails through tax-forfeited, county-controlled land.
In the 2000 U.S. Census, Duluth's population was older than the rest of the state. But by 2010, it was skewing younger than the state average.