There's a disco ball revival taking place.
After being relegated to kitschy party décor or retro bars, disco balls can now be found adorning weddings, TikTok home decor videos and housewares stores both high (as melted sculptures for Kelly Wearstler) and low (as planters on Etsy).
Libby Rasmussen, a social media and marketing director who lives in Washington, D.C., always had an affinity for disco balls. Photos of them perched on a windowsill in her home would catch her followers' attention on Instagram and she frequently fielded questions about where they, too, could purchase disco balls.
"One day during the pandemic, I was like, maybe I should start selling them," said Rasmussen, 31. She contracted with a wholesaler and set up the LivingColorfully Etsy shop where she offers five sizes of disco balls (the largest is "The Grace" at 24 inches).
"The first day I opened the Etsy shop I got 40 orders," Rasmussen said. "And then it was 400 orders. And then it was a couple thousand. So it just really catapulted into something crazy. It was really, I think, the right place, right time."
The interest doesn't seem to be slowing down. According to Etsy, searches for "disco ball" rose nearly 400% during the past three months, compared with the same period last year.
Though disco balls are associated with the 1970s, they actually go farther back. According to Matthew Yokobosky, senior curator of fashion at the Brooklyn Museum, mirror balls were used in 1920s nightclubs.
"It was an inexpensive way to create a lot of atmosphere," said Yokobosky, who curated the exhibit "Studio 54: Night Magic," which ran in 2020. "You have a disco ball, you shine a light on it, and suddenly the entire room is covered in dots of light that are moving. So you get a lot of bang for your little disco ball."