SANTA CLARA, Calif. – The good old boys in the Phillips family have had a knack for coaching, keeping things simple and connecting with all walks of players.
In the late '70s, when Wade Phillips was a young man working for his old man, Bum, the head coach of the Houston Oilers, there was a running back who simply wasn't built to pass the 1-mile conditioning test the team held at the start of training camp.
"Earl didn't make the mile one year," said Wade, referring to Earl Campbell, Hall of Famer and perhaps the best power runner in NFL history. "Everybody ran up to Bum and said, 'Bum, Bum, what are you going to do? Earl didn't make the mile.' He said, 'Hell, if it's third-and-a-mile, we won't give it to him.' "
All these years later, Wade continues the Phillips family tradition as a beloved and successful players' coach, sans the cowboy boots, jeans and 10-gallon hat. At 68 years old, he's been around the NFL block so many times that he's back in the Super Bowl with the same team that fired him as its head coach more than 20 years ago.
In his first year back in Denver as defensive coordinator, Phillips probably holds the key to whether Peyton Manning is remembered for upsetting the 17-1 Carolina Panthers in Super Bowl 50 for his second championship or going 1-3 on the game's biggest stage.
The game plan Phillips used to batter Bill Belichick and Tom Brady in the AFC Championship Game helped Manning get to this position. With six defensive backs flooding the passing lanes, Phillips' defense hit Brady a season-high 17 times while blitzing only 17.2 percent of the time, according to Pro Football Focus.
"Wade has a knack for turning a group around real quick," said Broncos first-year head coach Gary Kubiak, who experienced the same thing when he hired Phillips in Houston in 2011. "That shows he's a great teacher. And Wade's pretty simple. We don't do a lot of things, but he's very aggressive. He does a great job of putting players in position to be successful. It gets them excited to play."
In 38 NFL seasons, Phillips has been part of 20 top-10 defenses. Since 1989, when the Broncos hired him as defensive coordinator and went to Super Bowl XXIV, all seven teams that Phillips has gone to have made the playoffs in his first season.