As a villain in the make-believe world of professional wrestling, Jesse Ventura had to develop a thick skin, listening to the jeers and insults hurled at him night after night.
But the former Minnesota governor appeared to be less than comfortable in a federal courtroom in St. Paul, where he heard the withering testimony of witnesses who claimed they now despised him as a result of comments they said he made eight years ago in a Southern California bar.
After some days of the trial of his defamation suit, Ventura would joke or exchange pleasantries with reporters, some of whom he called "jackals" during the testy days of his governorship from 1999 to 2003.
But his demeanor seemed to grow more serious after a phalanx of witnesses described events that he flat out says did not occur and stated that they had lost respect for him.
Ventura, strictly warned by attorneys to say nothing about the case, has not commented.
But the accusations have had an impact on him, says John Wodele, his former press secretary.
Beneath Ventura's bravado is a "sensitive man" who generally "does not show it in public," says Wodele, now a marketing vice president for Doran Cos., a developer and construction firm.
Ventura sued Chris Kyle, the author of "American Sniper," who included three pages in his memoir about a bar incident that Ventura says were fabricated. Kyle died in 2013; Ventura continued the suit against his estate and his widow, Taya Kyle, who runs the estate.