April 23. Rarely a week goes by anymore in which Leslie Frazier doesn't reference the date, in his opinion a watershed moment for these 2012 Vikings.
It was, in so many ways, a routine day. On April 23, the official opening of offseason strength and conditioning at Winter Park brought together, as it always does, a bunch of guys readying for the grind of an NFL season in early spring.
Yet when Frazier saw voluntary attendance at those initial sessions reach levels never before seen in his five years within the organization, he recognized a chance to hammer home several key themes to a legion of receptive players.
That's why the team's 95 percent turnout rate on April 23 resonated so much.
"The commitment that they made told me we had a chance," Frazier said. "Because now they were going to be around our coaches. And I think we have a great staff with great teachers. And to be able to invest the time that was necessary to get guys on the same page and get them to understand what it takes to win in our league [was important]."
Frazier's paramount priority in bringing together a reshuffled team was implementing an ambitious mindset. He wanted players to set the bar high with few worries about the recent past (read: a 3-13 record in 2011) or the unanimously low expectations of outsiders.
So here the Vikings are now in the final week of the regular season with a tantalizing setup: Beat rival Green Bay on Sunday at Mall of America Field and it's on to the playoffs. A team almost universally pegged in July as one of the NFL's four or five worst is one victory away from joining a 12-team chase for the Lombardi Trophy.
Defensive tackle Fred Evans is certain he knows why.