Recruiters fawning over Apple Valley's Tyus Jones required the nation's top-rated junior point guard to implement a new move of misdirection to his repertoire.
Upon each request for his phone number, Jones recites 10 digits that belong to his mother.
"They don't need to call all day or night. Nothing over the top," said Jones of college basketball coaches eager for his attention. "I definitely give out my mom's phone number a lot."
A change in NCAA rules in October 2011 reformed men's basketball recruiting practices to allow unlimited contact with players beginning June 15 after their sophomore year. The deregulation unleashed limitless phone calls, text messages, e-mails and private messages on social networks to elite high school athletes such as Jones and other highly sought players.
The NCAA, which believed the changes would help coaches and recruits build stronger relationships and reduce influence of third parties such as AAU coaches, is also considering such deregulation in football and women's basketball.
To manage the attention, star athletes sometimes utilize parents or coaches as intermediaries, or try to manage when and how often they can be contacted. But with cellphones as indispensable commodities, these teenagers often end up dealing with buzzing and ringing that they either have to answer or ignore.
"All … the … time," said Rashad Vaughn of the frequency of incoming messages. The Cooper shooting guard, who has yet to narrow his college considerations, said he has received up to 30 messages in a single day. One night in January, he heard from coaches at North Carolina, Louisville, Florida, Iowa State and Baylor.
"It's nice, I guess," Vaughn said of the attention. "Sometimes it's overwhelming."