Dean Phillips, Bill Ackman, a $1 million gift and a website tweak

The campaign website for Rep. Dean Phillips, the Minnesota Democrat mounting a long-shot primary challenge to President Joe Biden, has a policy platform that signals liberal bona fides tempered by a Midwestern businessperson's practicality. It includes headers like "Climate Action," "Women's Health and Economic Security" and "Immigration Reform."

Sometime Tuesday, one header was changed. Gone was "Diversity, Equity, and Inclusion." In its place: "Equity and Restorative Justice."

The text beneath the header — including acknowledgments of racial disparities and vague promises to ensure equal opportunity — was untouched. But the tweak was nonetheless significant. Even more so was its timing: On Saturday, Phillips had received the endorsement of Bill Ackman, a billionaire investor who in recent months has become an outspoken critic of so-called DEI programs in higher education.

Ackman did not merely endorse Phillips; in a lengthy post Saturday on X, the platform formerly known as Twitter, where Ackman has a considerable following, he said that he had already given the maximum $3,300 donation allowed to Phillips' campaign, and he announced that Tuesday, after the federal holiday for Martin Luther King Jr. Day, he planned to wire $1 million to We Deserve Better, a super political action committee formed late last year that is supporting Phillips' candidacy.

Ackman's online endorsement drew responses from a number of X users who noted the DEI language on Phillips' campaign platform. In a response to one post Tuesday morning, Ackman addressed them, saying that Phillips "didn't understand DEI until recently."

He added: "I expect that statement will be revised promptly." By Tuesday night, it had been.

In an interview Wednesday, Ackman provided some additional backstory. He said that over the weekend, he had sent Phillips a handful of articles, including a column in The New York Times, that sought to distinguish what Ackman called the "DEI movement" from the principles of diversity and inclusion that Ackman said he believes in, and which the congressman has also supported.

"I've come to the conclusion that DEI doesn't mean what it says," Ackman said in the interview. He said he had been hoping that Phillips would come around to his way of thinking.

But Ackman rejected any suggestion that his hefty financial contribution had played any role in the tweak of Phillips' campaign platform, which Politico reported Tuesday.

"I am not paying him money to change his website," Ackman said, in response to a question about the timing of the wording change. He noted that the major contribution had been to a super PAC, which is legally separate from the campaign. "I am backing the guy because I think he could be a great president."

Ackman said he spoke with Phillips about the website change, but only on Wednesday afternoon, he said — after the fact. "He said he changed it because, while these are things he believes in, he did not think of it as a movement," Ackman said.

A spokesperson for Phillips' campaign, Katie Dolan, confirmed that a call took place Wednesday but said the campaign did not have details on what they discussed. "Representative Phillips is one of the only members of Congress who has never accepted PAC money or lobbyist money or had a leadership PAC," Dolan said. "Representative Phillips is unbought."

Phillips, 54, who has poured at least $5 million of his own money into his campaign, Dolan said, is a multimillionaire in his own right, having helped to run his family's liquor distilling empire and later to build the Talenti gelato behemoth. He entered the race for the Democratic nomination in October and has staked his bid on an urgent appeal to the Biden-skeptical middle. He is running as a centrist but with flashes of support for left- and right-wing positions. In December, he embraced "Medicare for All," a favorite of the Bernie Sanders wing of the party.

In another sign of his courtship of the contrarian center, on Thursday Phillips will take part in two campaign events in New Hampshire with Andrew Yang, a former Democratic presidential and New York mayoral candidate who is the co-founder of the Forward Party.

Phillips is focusing on New Hampshire, whose Tuesday primary Biden and the Democratic Party have bypassed in favor of South Carolina's next month. Phillips is on the ballot in New Hampshire, while Biden's supporters will have to write in his name.

On Monday, his campaign released its latest television ad, narrated by, who else, Bigfoot. "I am something of an expert on elusive creatures," Bigfoot says. "So I challenged myself to find President Biden in New Hampshire, during this primary season.

"I looked for him everywhere," Bigfoot says. "No Joe. But I did keep seeing this guy, this guy Dean Phillips was everywhere." The ad was placed in the New Hampshire broadcast market with a buy of more than $200,000, according to AdImpact, a media-tracking firm.

Ackman, 57, has a history of supporting Democrats. This cycle, however, his contributions have ranged further afield: He has maxed out personal contributions to the campaigns of Sen. Kyrsten Sinema of Arizona, Robert F. Kennedy Jr., Chris Christie, Sen. Jon Tester of Montana, Rep. Ro Khanna of California and Vivek Ramaswamy.

Phillips is his biggest investment yet. The super PAC he contributed to has run ads exhorting Democrats and independents to "wake up" to the possibility that former President Donald Trump could beat Biden in a matchup "nobody wants."

The identities of the super PAC's other donors won't be available until federal filings are due at the end of the month. Records show that We Deserve Better has already spent $1.4 million to support Phillips in New Hampshire.