Apparently, there's nothing like a severe weather evacuation to get the party started at the Summer Set Music & Camping Festival — just one of Sunday's many signs that there's nothing like Summer Set, period.
The fourth annual, peculiarly psychedelic grooveathon — think: giant dance rave meets head-shop tent sale meets river tubing — got off to something of a languid, ragged start on its third day, which was to be its biggest day yet with its biggest dance DJ yet, Deadmau5.
Fans appeared listless at first after spending the first two days of the fest baking in the hot sun at Somerset Amphitheater in Somerset, Wis. And yes, "baking" is meant to be a double entendre.
Eyeing the many audience members sprawled out messily on the dusty grass around The Grove stage, Merrill Garbus of New York's trendy sonic-collage band Tune-Yards remarked, "We're here to play for you, if you still have some party left in you."
As the 6 p.m. mark neared, though — just minutes after the horror-schticky South African techno rap duo Die Antwoord took the main stage (already a disturbing experience) — the slow-going party came to an abrupt halt as organizers took over the microphones and told the 20,000 or so fans they had to evacuate the premises and seek shelter.
The news was as weird as everything else at Summer Set since: a) there wasn't any shelter in sight, and b) there weren't any dark clouds or thunder around, either, just a light trickle of rain. All of a sudden, the music fest that lets fans ride a real Ferris wheel on site despite an obvious lack of coherence was being overcautious with safety.
Aside from some fans' disappointment that Die Antwoord and G-Eazy both had their sets cut — personally, I'd say it worked out great — the hour-long weather scare-that-wasn't-very-scary somehow sparked the party back to life.
Over at the The Grove stage where Tune-Yards had played pre-evacuation, the grounds were swarming with haggard but hyperactive bodies grooving heartily to Toronto electronic duo Zed's Dead. Between the flaming pyrotechnics on stage and the many oddly costumed fans in the crowd, it looked like a mob scene in the latest "Mad Max" movie — although ZD's formulaic, booming, dubstep-flavored dance jams sounded more like a "Grand Theft Auto" video game soundtrack.