Mark Dayton released two new television ads this morning, focusing on the middle class and his family's retail history.

The "Middle Class" spot features Dayton speaking to a room of voters, touting his plans for education, job training and "incentives for businesses -- particularly small businesses -- to hire more people." 

"I am the only candidate who will not raise taxes on the middle class," Dayton says. "Because I think the middle class if paying too high a tax burden in Minnesota."

The "Dayton Values" ad highlights his family's creation of Dayton's Department Store. It features Mark Dayton with his sons and father, Bruce Dayton.