Releasing an album at the height of the COVID-19 quarantine was obviously not what Sa-Roc had in mind when she signed on with Rhymesayers Entertainment.
Still, the reputable East Coast rapper — only the second female artist to record for Minneapolis' enduring indie-rap label in its 27-year history — now sees the circumstances behind her 2020 record, "The Sharecropper's Daughter," as serendipitous. Especially after what went down in her record label's hometown in the interim.
"The killing of George Floyd and the protest and unrest that followed, a lot of that was already reflected on this album," Sa-Roc said.
"It was the kind of album that spoke to those of us who were already embroiled in that tragic legacy."
Finally making her way to Minneapolis again for a 7th St. Entry show on Sunday, the lyricist and activist born Assata Perkins talked by phone from her home in Atlanta before heading out on tour two weeks ago. Sunday's gig will be her first Twin Cities headlining performance, but hardly her first time playing here.
Sa-Roc has previously opened shows in town for both Brother Ali and Prof, plus she was a semiregular on the lineup at the Soundset Music Festival. Rhymesayers (which produced those festivals) first went after signing her to the label after her first Soundset appearance in 2015 that she called "a total surprise."
"I was completely enthralled with the entire culture there and how it all came together, from the vintage cars to the DJs to having Sway as a host and having so many different types of artists," she recalled of the festivals, which have been sidelined since 2019.
"I'd had no experience in that market before, too, so to be so well received was really dope and surprising at first. But as I've come to know the city from being on Rhymesayers, I know now I shouldn't have been surprised."