Let's get one thing out of the way: No president, and no country, can stop global warming single-handedly. Even slowing it is tough. President Barack Obama isn't going to halt the rise of the oceans in his second term. And with Congress hostile to cap and trade and most other ideas for slowing, let alone rolling back, global warming, it will be difficult for him to do what's necessary.
The planet, of course, isn't interested in excuses, not when the Arctic is turning free of summer sea ice some 50 years ahead of schedule. If Obama wants to make real progress, he's going to need to use every rhetorical skill in the playbook to tell Americans that this issue matters for their lives. And he's going to need to get creative.
The president can start by setting an example in his own house, quite literally. Based on Executive Order 13514, signed in October 2009, Obama established a 28 percent emissions-reduction goal for the federal government by 2020.
While working toward this goal, the administration should take the opportunity to implement a tried-and-true market approach: Follow the lead of some big corporations like Microsoft and make each part of the government financially accountable for its greenhouse gas emissions by putting a price on carbon dioxide - at least the roughly $20 per ton established by the federal government's own interagency working group as the single best value. That would allow the government to meet its overall target the most cost-effective way possible.
Why would that work? Look no further than a few feet from Obama's doorstep. In 2010, the city of Washington imposed a 5-cent fee on disposable bags - and it has worked, cutting their use by 80 percent within a year by some estimates. (Ireland's 15-euro-cent fee introduced in 2002 slashed bag use more than 90 percent - a billion bags a year.) It teaches a valuable economics lesson: Incentives get results.
But barring a deal with Congress - not to mention a global climate deal with real teeth - that could make such smart incentives possible, how can Obama achieve the maximum amount of overall carbon reductions? It turns out he has many ways to make a real and appreciable difference.
Obama should look to the time-tested Clean Air Act of 1970 and its 1990 amendments, both passed with large bipartisan majorities and signed into law by Republican presidents. The 1990 amendments gave the country cap and trade for sulfur dioxide, a resounding success story that started to combat acid rain - in record time and under budget. He ought to use the Clean Air Act to reduce carbon dioxide as well. The president's legal authority on that is clear.
In 2007, the Supreme Court, ruling against a then-reluctant Environmental Protection Agency (EPA), found that carbon dioxide is indeed an air pollutant. In 2009, the EPA determined carbon was dangerous enough to require regulation under the Clean Air Act, a decision since affirmed by the U.S. Court of Appeals for the District of Columbia Circuit.