John Arms is the owner of J.P. Arms Marketing Innovation in Minneapolis. He also is a hunter, angler and conservationist, with an eye on generational and other changes affecting traditional outdoors activities in Minnesota and beyond.
Reading
"Ten Types of Innovation" by Larry Keeley. I'm reading it because the data shows that no efforts in growing outdoor participation are showing a significant blip on the screen. It's not for lack of effort. People are trying very, very hard at the [Minnesota Department of Natural Resources], in the R3 community, at NGOs, and at the brand and retail level. We need [a] Tesla, Netflix and Amazon level of innovation. So I'm hoping to learn how to get innovation involved in the problem of reduction in hunting and fishing.
Following
• Scott Galloway, for his viewpoints, insights and data on tech, media, branding and consumer behavior in relation to the global markets.
• Gary Vaynerchuk, for his never ending well of energy and ideas on innovation, technology, social media and what drives consumers' behaviors.
• The Locavore movement. I think there's something deeper than just good food in there.
• Millennials. Because they are an endless sea of humanity to explore [and] that matters immensely to our economy, culture and the formation of our country for the next five decades.
