Here's one way to survive business-choking light-rail construction in front of your bakery/cafe: Win a contest on a nationally televised reality series.
At least that's the formula that has helped Cupcake (3338 University Av. SE., Mpls., www.cup-cake.com) weather the economic storm. In mid-July, owner Kevin VanDeraa took top honors on the Food Network's "Cupcake Champions," beating out three other all-star bakers from the network's popular "Cupcake Wars" series, and generating a priceless amount of publicity in the process.
"Our business was higher this summer than last summer, and I can only say that that's due to the national exposure," said VanDeraa.
In the annals of road construction -- the bane of restaurateurs everywhere -- that has to be a first.
"We have been very fortunate that all of our stars aligned," said VanDeraa. "We've been very lucky. I certainly don't want to discredit any of our loyal regular customers, because a lot of them came every day, through the traffic, and the orange cones, and the no-parking zones. But we definitely added a lot of new customers because of 'Cupcake Wars.'"
VanDeraa gives the construction project's crew a lot of credit. "They did a really great job to make it as convenient as possible," he said. "It could have been a whole lot worse, but they did a great job with signage, they never closed University Avenue, and traffic moved on it all day. That's pretty amazing, considering that they're putting a light-rail line down the middle of the road."
Construction will resume next summer. "But from what I understand, it's going to be more about testing, putting trains on the tracks, working with the electronics, that kind of thing," said VanDeraa. "The end is near, and that's so exciting. I mean, we have a sidewalk now, and trees. It looks like we made it through."
To reflect the neighborhood's growing transit-biking-walking emphasis -- and pending city approval -- VanDeraa is installing bike racks, some done up in the outline of a cupcake, others in the form of a witty and eye-catching 8-foot-tall whisk, all manufactured down the street at Dero Bike Rack Co.