Brad Johnson, a detective with the Coon Rapids police department, did a little acting last month.
Dressed in plainclothes, Johnson served as a "decoy pedestrian" at the crosswalk on Northdale Boulevard in front of Coon Rapids High School. It happens to be one of the city's busiest crosswalks.
At this crossing and several others across Coon Rapids, drivers all too often fail to stop for pedestrians, even though state law says the walkers have the right-of-way, Johnson said.
Right now, pedestrian safety is a top priority for many cities across the state. In 2012, there were 40 pedestrian deaths in Minnesota, the same number as in 2011 — a marked increase over previous years, according to the Minnesota Department of Transportation (MnDOT). The department cites driver inattention as the biggest cause for pedestrian-related accidents.
To respond to the problem, MnDOT last year launched a marketing campaign with the slogan "Share the Road."
A number of other cities are following suit with marketing campaigns of their own, or, as in Coon Rapids, educational initiatives.
Even some individual schools are taking action, like North View International Baccalaureate World School in Brooklyn Park.
This past spring, the school put together an educational video on the topic, which it showed to students during the school day. Also, as a part of its "Be Safe, Cross at the Crosswalk" campaign, the school mounted signs and banners on its entryway and gave out treats for using the crosswalk. The school took on the issue because "Many of our walking students are in the habit of unsafely crossing 69th directly outside our front doors," the school's Facebook page reads.