Hit them where they least expect it.
The Koch-backed Concerned Veterans for America came out with a digital ad last week hitting U.S. Rep. Tim Walz on … veterans issues.
Walz, a DFL candidate for governor, is the ranking Democrat on the House Veterans Affairs Committee and has made care for veterans a defining issue after a 24-year career in the Army National Guard.
Hitting him on veterans issues is a classic Karl Rove move to attack your opponent's strength, mimicked by the Obama campaign and allies' ads on Mitt Romney's business record.
Softening up an opponent this far out is what we've come to expect from DFL-aligned groups like Alliance for a Better Minnesota, and it's a good indication of where Republicans feel the race is right now.
Also note that the GOP-aligned Jobs Coalition tweaked Walz for his one-time backing by the National Rifle Association. That could drive a wedge between progressive urban voters who hate the gun lobby and Walz, as he tries to broaden his base beyond his southern Minnesota congressional district.
A GOP source who knows southern Minnesota has much respect — actually, maybe fear is the word — for Walz's political skills, comparing him to the late Sen. Paul Wellstone. He'll be the nominee and Republicans better be ready, says this person.
On the other side, a DFL source says Walz, while occasionally suffering from "loquaciousness," has otherwise impressed potential delegates around the state in his travels thus far.