Recently, I was in an improv workshop, and we played a game in which one person stood in the middle of the circle and stated a fact about herself. Everyone who identified with the fact was supposed to run out of the circle and switch places.
When it was my turn, I declared proudly, "I love Hallmark Christmas movies!"
One person stepped out of the circle. One.
That circle was filled with liars.
The Hallmark Channel was the No. 1 cable network among women ages 25 to 54 in the fourth quarter of 2016, and its ratings have grown in 2017. While other cable networks have been losing viewers, the Hallmark Channel has been a success story. Theories of the ratings spike range from viewers seeking an escape from the daily fresh hells of 2017 to viewers seeking to embrace the "traditional values" of a country made great again.
Either way, I understand why people in my workshop felt reluctant to admit a love of Hallmark Christmas movies. Entertainment made for women is devalued so easily and frequently that no one remembers "Sex and the City" had as much to do with the rise of HBO as "The Sopranos." Even Netflix (creepily) judged its own viewers when it recently tweeted, "To the 53 people who've watched 'A Christmas Prince' every day for the past 18 days: Who hurt you?"
Women are shamed for enjoying entertainment made for them, entertainment then labeled a "guilty pleasure," and Hallmark Christmas movies have become a special punchline for being cheesy and formulaic. There is even a Twitter account dedicated to randomly generating Hallmark Christmas movie plots. (I admit that I would watch some of these.)
I arrived at my love of Hallmark Christmas movies slowly. In school, if I wanted to spend time with my mother over Christmas break, I had no choice but to watch the Hallmark Channel with her. But then I started looking forward to "A Princess for Christmas" and "Northpole" and "Snow Bride." From there, it was a short leap to ordering the cable package that included the Hallmark Channel so I could watch when I wasn't home.