Jim Harbaugh decided it wasn't enough to just announce his 2016 recruiting class and say a few words about each incoming player. Sorry, but that's so 2010.
Coach Khakis doesn't do conventional. He's turning Michigan's national signing day event into an Adrian Peterson birthday bash, minus the camels.
Harbaugh's reported guest list for Michigan's recruiting celebration includes Tom Brady, Derek Jeter, "The Nature Boy" Ric Flair, NASCAR driver Brad Keselowski and several musical artists of different genres.
Because what better way to announce a new incoming freshman class of football players than by assembling an eclectic mix of celebrities to fire up the masses?
As Flair undoubtedly will scream as the scholarships roll in, Woooo! To be the man, you gotta beat the man!
In the one-upmanship nature of college recruiting, Ohio State coach Urban Meyer should respond in kind by inviting Bill Gates, Taylor Swift and Bernie Sanders to welcome the next batch of Buckeyes.
That's only if the Dalai Lama is too busy and can't make it, of course.
Some people probably roll their eyes at creative recruiting tactics, but we should note that proceeds from Harbaugh's celebrity event reportedly will go to fight childhood cancer. That's a cause worthy of attention.