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By now, our media ecosystem digested the news that CBS will cancel “The Late Show with Stephen Colbert” next spring with predictable output. President Donald Trump and his supporters hailed the outcome. Colbert’s fans and those more amenable to his pointed jokes about the president remain sad and outraged.
But I’d like to highlight another, much larger group of people — those who don’t really care that much about this. People who saw Colbert come on after the news and sometimes chuckled and sometimes didn’t. People who might have seen Colbert’s social media clips hover through their feed, occasionally watching one or two.
This group swings elections. This group can grant and — at least for the time being — retract power from governmental leaders. How? By voting for one candidate or another, or maybe not at all. They can even, by current appearances, drive a president mad just by paying less attention to him.
The waning empire of network television depends on these citizens, and so do our political leaders. So that leaves some important questions:
Was this just business, the end of an era in TV, as the network suggested? Or is Colbert’s ousting part of an effort to cool those who might use the mighty corporate instrument of national network airtime to criticize those in power?
Among the national network late-night shows airing at 10:30 p.m. Central time, Colbert’s led in the ratings. Yes, cable networks, especially “Gutfeld!” on Fox News, which starts at 10, sometimes beat him and the other network shows, but there’s no strong argument that Colbert was flagging in the ratings or losing money for CBS. “The Late Show” consistently beat “The Tonight Show Starring Jimmy Fallon” and “Jimmy Kimmel Live.” Both Jimmys tell jokes about the president, and both remain on the air.