Trust nothing at first glance today.
Click once, check the calendar twice. Maybe all the dogs of Hennepin County really are getting promotions today. Or maybe it’s the first day of April.
Downside: Social media is going to be even more unreliable than usual today.
Upside: This is the day social media teams have trained for all year. Let them show you what they’ve got. You know they worked hard on this choreography.
Now there are those who will tell you that in an era of alternative facts and the Big Lie, the last thing we need is a day devoted to trickery and nonsense. But even the April Fools’ Day deniers have to respect the craftsmanship that went into this post about the North Loop’s new Franchise Row. Finally, the neighborhood Outback Steakhouse nobody asked for!
Like all quality April Fools’ Day jokes, it puts the land of lofts and turmeric lattes out of its misery with a quick nod to the calendar and the reassurance: We remain an Applebee’s-free Zone.
In Minnetonka, a wee dachshund peeked over the window of a patrol car, reporting for duty. Per the Police Department’s social media, his name is Winston and he is (checks notes) “ready to take a ‘bite’ out of crime … or maybe just your sandwich! #AprilFools.”
The best April Fools’ jokes aren’t mean-spirited, they don’t make anybody feel too foolish for falling for them for a split second and, maybe, just maybe, they awaken a dream we didn’t know we had.
