Hip-hop culture elevated the sneaker from casual footwear to street-art form.
Chris Hui is one of its prodigies.
Hui, a marketing junior at the University of Minnesota's Carlson School of Management, has a leg up on most of his fellow students when it comes to entrepreneurial studies. He's been designing custom kicks, including several pairs for some high-profile customers, since he was a 14-year-old kid growing up in Milwaukee.
The beginning: "Me and my buddy were bored so we spray-painted our shoes. The paint flaked off, so I researched and experimented on how to do it better until my parents refused to buy me any more shoes to wreck. I started getting shoes at Goodwill, painting them green for the Packers or purple for the Vikings, and selling them on eBay for $20 a pair. I thought, 'This is a way better way to make money than doing chores'."
Unusual teenage request: "Begging my dad to take me to JoAnn Fabrics [for supplies]."
Cost: $300, including the shoes.
Favorite brands: Nike is most popular, also Vans.
Average work hours per pair: 10.