The Vikings spent more than $350,000 on lobbying in the second half of last year, most of it directed toward a media campaign to build support for a new stadium, according to state lobbying disbursement reports released Wednesday.
The team's disclosures show that it was one of the bigger spenders on lobbying at the Capitol during the second half of the year, based on reports released Wednesday by the state Campaign Finance and Public Disclosure Board.
Nearly 2,000 lobbyist-spending disclosure reports are expected to be turned in this week to meet the board's deadline for reporting activity from June to December of last year.
Of the money the Vikings spent, more than $290,000 went to a television, print and radio advertising campaign promoting the team's value to Minnesota.
The team said it saw a spike in traffic to its website, which included a page directing supporters to e-mail Gov. Mark Dayton and lawmakers.
"We believe it was money well spent," said Lester Bagley, a vice president in charge of the football team's lobbying effort. "We were trying to get our information directly to the public. There was a lot of misinformation swirling."
The Vikings aren't the only ones spending big.
The Minnesota Chamber of Commerce, which represents 2,300 member businesses, is among the largest spenders on lobbying each year at the Capitol. During the second half of last year, the group spent $420,000, according to disbursement reports.