"Neutrals have really dominated," said Nancy Lockhart, a color expert with Dupont, one of the world's largest manufacturers of auto paint. This was obviously an understatement given all the whites, blacks and grays on the roads.
Why do most drivers insist on rolling in such dull wheels? Lockhart theorized that consumers became more conservative with car colors "after the economy took a spill," in part because they wanted to be careful about resale values. "White, black, silver and gray have taken over the lead," she said.
According to PPG Industries, another top manufacturer of auto paint, white recently surpassed silver as the top-selling car color. White cars now comprise 22 percent of the global market. Silver and black are close behind with 20 and 19 percent, respectively. Gray is trailing slightly at 12 percent.
So where can an adventurous driver get that elusive splash of color? For that matter, where can a safe, boring driver get a car she can actually spot in the parking lot?
Consider green. The most popular hue of the late 90s, green is fashionable again — sort of. "Green is one of the most talked about color spaces in the trend reports right now," said Lockhart. "But it's low in popularity." Indeed, green comprises just 2 percent of international auto sales. Of course, the 90s were ruled by an inoffensive hunter green, whereas today's hottest hues are wild, almost radioactive takes on emerald and lime (see the Hyundai Accent, the Ford Mustang and the Chevy Spark).
When it comes to cars with color, blue is the dependable standby, comprising a respectable 7 percent of the global market. Just like black and white, "blue is also a core color," explained Jane Harrington-Durst, the resident color expert at PPG.
Bonus: Harrington-Durst noticed an exciting new blue emerging in the luxury car segment at the recent Detroit Auto Show. "I call it more of a French Blue," she said. Look for this ultramarine, almost lapis-like look from Bentley, Maserati and Jaguar.
"There are some oranges in the marketplace that I think are really interesting," added Harrington-Durst. "Toyota has an orange called Hot Lava." Similar looks include Volvo's Orange Flame Metallic and Honda's Sunburst Orange Pearl.