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Some context should be added to David Orrick's excellent piece, "Mpls. City Council's course on the ballot" (Sept. 24).
Sen. Bernie Sanders of Vermont lost the Democratic nomination to Hillary Clinton in 2016. Rather than concede, Sanders gave a call to action to his followers: "We need to start engaging at the local and state level in an unprecedented way … we need … to start running for school boards, city councils, county commissions, state legislatures and governorships." In two weeks, over 7,000 people signed up for kits on how to run for elected office.
The Sanders campaign was the first Democratic campaign to truly organize through social media. Before, in a single-party jurisdiction like Minneapolis, politically active people all went to the same events, same fundraisers, served on the same committees. If you ran for office, people involved in politics knew you personally and helped get you elected. Party regulars might fight like cats and dogs, then go out for a beer, because you were one big, albeit somewhat dysfunctional, family.
Social media changed this. Suddenly, people didn't need to meet you to support you. The deep ties built through attending DFL events could be supplanted by posts and tweets and follows. This was transformational to politics.
Lisa Bender was the face of the Sanders movement in Minnesota. When Sanders ended his campaign, she turned his online campaign machinery inward to elect local candidates. In 2017, Our Revolution Twin Cities, the offspring of the Sanders campaign, endorsed 14 candidates for City Council. Nine got elected, delivering Bender the council presidency in 2018.
Social media platforms drive engagement by fostering anger and outrage. More divisive posts rise higher in people's feeds. Personal attacks, harassment and outrage grew. Soon, there arose two distinct groups in city politics: progressives (organized predominantly through social media) and moderates (organized through traditional methods). Many people left civic life because they did not want to run the gauntlet of harassment from social media. This has also driven the lack of candidates for office.