C.J.:The Super Bowl is a business trip for ThePoshMommy.com CEO who's Vikings WR Greg Jennings' wife

The Posh Mommy opened for business at the Super Bowl.

The online boutique (theposhmommy.com) that raises money for charities opened a pop-up store in Arizona for its inventory of women's and children's clothing supplied by the wives, girlfriends and significant others of professional athletes.

"It's a store for anybody to come in and shop," said Posh Mommy CEO Nicole Jennings, wife of Vikings wide receiver Greg Jennings, currently the subject of release rumors.

A lot of the items are discounted designer wear; Jennings aims to place reasonable price tags even on the lux items. Proceeds from the Super Bowl pop-up store will benefit "Face in the Mirror, a charity out there that gives spa treatments to women who are going through chemo," she said.

Asked to name some contributors, the name of Karen Moyer, wife of retired MLB pitcher Jamie Moyer, slid off Jennings' lips. However, she choked a little when speaking the name of "Danielle Forte, wife of a Chicago Bear … I don't want to say that. She is a fantastic woman." Jennings did not want to upset any Vikings fans by uttering "Chicago Bears." Bitter rivals coming together for charity is a good thing, isn't it, fans?

Jennings' husband, her sweetheart since junior high school, was present the day I shot my startribune.com/video. The Packer who became a Viking provided two highly playful video moments. One occurred when he joined two of their four kids on a riding toy and the other you can see beyond the credit.

Oh, and Greg Jennings insisted on helping me haul my camera equipment to the car when I departed. He did so not in the get-out-of-my-house way but as a kind gesture compatible with everything I know about his spirit.

A: A Posh Mommy is a real woman, who loves real fashion, who takes time to put thought into some of her outfits. Anybody can be a Posh Mommy.

Q: What inspired ThePoshMommy.com's resale concept?

A: It was a God-given idea I woke up with one day. I have four kids and after having four kids I had tons of clothes not only for myself but also for them. I knew there were other women in the same situation. Charity is in our DNA; we want to give back. So I went out, created a template for the business Posh Mommy and got like-minded women to come on board and help us do what we do.

Q: What makes your company different from other resale shops online?

A: It's kind of where sports meets fashion meets philanthropy. I think all those things are important in one way or another. I think it's a different way to give back and just show great things athletes' families and wives are doing behind the scenes.

A: Oh my goodness. That is a hard question … [Near the end of the interview, she added] You really like stumped me. Now I'm going to be thinking about this.

Q: What is the hardest thing about being the wife of a high-profile athlete?

A: Probably more or less trying to keep balance in our family. The sport comes with different things, ups and downs, but keeping our family life consistent and making sure our kids have that consistency with their dad's life.

Q: You really have a partner because the consensus is that guy in the other room is one of the good pro athletes.

A: I'd like to think so.

A: We go back to eighth grade? Seventh grade? Our first date officially would have probably been our eighth-grade prom.

Q: What line of work do you think you and your husband will pursue post NFL?

A: The Posh Mommy is here to stay. I want to help my company [grow] and go from there. Greg is one of those guys I like to call a jack of all trades. I know he has a passion for ministry and not a traditional ministry, so whatever that equates to in our walk in faith I'm excited to see. He likes to dabble in acting. If he doesn't want to pursue it in full force, he's got options.

Q: I read in MplsStPaul mag [that's how you credit a source, magazine staffers] that your husband doesn't consider cheerleading athletic?

A: [She started laughing]

A: I have to say I disagree with both of you. I was a cheerleader and I was never a Hooters girl. And he married me and his daughter cheerleads so I hope that he doesn't think that, too. He likes to ruffle my feathers on that one because he knows that's the only thing I did in high school, is cheerlead.

Q: Don't you think cheerleading is a little ridiculous past your college days?

A: No.

Q: I think that the Packers …[and Jennings completed my thought]

A: … don't even have cheerleaders. They get volunteers from like the high schools and colleges, I think, that are local, which is cool.

A: No! No. [Laughter] I'm all in now.

Q: If Adrian Peterson's pride allows him to return to the Vikings, I have faith that he won't have any more issues related to disciplining his children. Your take?

A: The whole situation for me is that we all make mistakes and we live and we learn. It is just unfortunate he's in the position he's in — it's blown up in the media. But I think we've all made mistakes where we thank God the cameras weren't rolling. I'm praying that's the same situation.

Q: How has your husband maintained such a spectacular smile playing in a league where I believe the goal is to hit 'em in the mouth?

A: You have to run fast and not get caught. Because if they catch you, it's gonna hurt. That's what's saved his smile thus far.

A: Yes, I have [she whispered with mortification]. For the most part he tries to abide by the rules and keep it in.

Q: Does your husband tell you what's said in the postgame chats with other players? I am particularly curious about what Greg Jennings said to Aaron Rodgers in that famous embrace at a game in the days after your husband had effusively praised, um, Christian Ponder?

A: I think that is something special with the husband and wife relationship. I get the inside scoop and I try to keep it the inside scoop. I know it was coming off us leaving Green Bay. I know they both had various feelings they wanted to share.

Q: When would you like to see Greg retire?

A: I let him be the vehicle of that decision, mainly because I'm not the one out there getting beat up on and jumped on and bruised. He's been blessed to be able to play nine seasons without any serious, major injuries. I'd like to see him go out before that happens.