Freddie Bell, if that is his real name, loves broadcasting as much as speakers enjoy oozing out his voice.
Bell is back in the Twin Cities after a 13-year absence, anchoring the morning show at KMOJ. From 1994 to 2001, Bell was host of "Solid Gold Soul," a morning show on AM 950. "The last year, I was living in Tampa and hosting with my morning crew back here in Minneapolis," he said. "I lasted almost a year and they flipped the format. That morning show that you had, well, you're going to be replaced with a stock market report. From that point, 2001, I have been trying to hold the vision, the focus to get back into morning radio. That is why I am here with you today. I speak on the power of focus. The life that I've focused on is unfolding here today. It's taken a lot of years to get back in this chair behind the microphone, to reconnect in this market. Without focus, none of this would happen."
In addition to this show, "I host a nationally syndicated general market show where we play everything from Abba to the Whispers, and then I have a talk show for baby boomers, a one-hour weekly show here in town. These three shows take up a lot of time and production. I love broadcasting, I love radio, communicating. It's a vocation, it's an avocation, but I have to be very judicious with that time, too."
As you will see in my startribune.com/video, Bell is considerably lighter than he was the last time he was on the Twin Cities airwaves. He got healthy by dropping 69 pounds.
In this version of the interview, Bell gave me an interesting estimate of the number of radio personalities who use pseudonyms.
Q: What is so seductive about Minnesota that you keep coming back here?
A: I like the four seasons! But sometimes it gets a little extreme; 93 inches of snow is a little extreme. My oldest daughter is here, so those two things. If it was anything else, I wouldn't be here, believe me.
Q: Did you ever believe you'd return to morning radio?