"The Jason Show," Jason Matheson's daytime Fox 9 show, is in the midst of its second test to gauge its appeal to a national audience.
In June 2016 it aired on Fox stations in L.A., Dallas and Phoenix. This month it will air in the test markets of Orlando, Chicago, San Francisco, Phoenix, L.A. and Fox affiliates in Minnesota and Wisconsin.
Since he's on TV twice a day and I already have videos featuring Jason — including one I produced when his new TV show debuted on Fox 9 and another shot when he and restaurant marketing exec Collin Haas got married I figured I could get away with doing this interview via e-mail.
Q: What is your mental state as you launch your second nationwide test?
A: I am much more calm. As is, I think, the rest of our crew. Having done a national test last year, we know a lot more about the process already. Plus, I think the show as a whole is a better one. I'm also so very grateful. Last year's test went pretty well for us and the network, so to be given another chance is just wonderful.
Q: How is this test different from the previous test?
A: Well, it's different in that we are in some different cities, like Chicago, which is great because that area, Chicagoland, is where I'm from. It's also different because the show is just more in line with our original vision. That vision was simple: Have fun. I know that seems overly simplistic. But when we were writing key words on a board during the development of the show back in 2015, the word we kept coming back to was, "fun." We throw some "lifestyle" stuff in there, but really, the show is designed to just take your mind off the crazy world for 60 minutes.
Q: What makes you nervous — since doing national tryouts doesn't?