A tweet last week from Jana Shortal, co-anchor of KARE 11's nascent "Breaking the News," sure sounded like a plea.
"The thing is this. You want news. I want to bring it. But we aren't connecting. Tell me how we can. Let's think tank."
To me that reads like a ratings-related lamentation.
"Just asking for opinions," Shortal told me Friday.
When I asked what the ratings were for the show with co-anchor Rena Sarigianopoulos, Shortal said, "I don't look at them."
"Breaking the News" debuted Jan 11. The first night's numbers were good, but since then the numbers have been slipping. Even in decline, BTN appears to be beating the KSTP-TV news airing from 6:30-7 p.m. Maybe that's enough?
One problem might be my fault. When I wrote about the show in development, I noted that Shortal's style was once laconic. On Twitter, Shortal seemed to take exception to being called laconic. She was anything but the first night of BTN.
That's not just my opinion. E-mailer Rich wrote something similar: