In sociological terms, Keven Cassellius refers to the first seven days of the Wisconsin firearms deer season as "Holy Week."
Starting Saturday in the Dairy State's northland, the Osceola pub owner will meet up with family and friends in Burnett County, reoccupy the special places that define their hunt, swap stories, eat, drink and strategize.
But in Wisconsin and Minnesota alike, part of the social fabric of deer hunting has faded. Electronic registration of big game has upended the tradition of small-town buck parades. Check-in your deer and check out what your neighbors shot.
"It's taken a big part of the social aspect out of Holy Week," Cassellius said. "It's not as festive. The people aren't moving around like they used to."
For the sake of speedy data collection, Wisconsin did away with in-person deer registration last year in a move that was opposed by the state's powerful Tavern League.
In Minnesota, hauling your deer to a Main Street registration station is still an option. But under a major change that took place in 2010, more than two-thirds of the state's deer hunters now tally their kill by phone or internet. The DNR is projecting the total harvest this season to be between 165,000 and 185,000 deer.
"If a guy shoots a big one, yeah, he may take it into town," Cassellius said. "But now they can shoot 'em, skin 'em and hang 'em without ever leaving their property."
Conservation officer Randy Patten of the Minnesota Department of Natural Resources said the shift has drastically reduced local activity during deer season, hurting small-town merchants.