Britney tickets on Groupon: Sign of the times or of a failing career?

On Friday, Britney Spears tickets to her July 6 at Xcel were discounted.

June 13, 2011 at 4:19PM
(The Minnesota Star Tribune)

Are discounted tickets to the July 6 Britney Spears concert at Xcel a sign of:

A. Fading career

B. Slowing economy.

C. New marketing strategy.

(The Minnesota Star Tribune)

FYI, the Live Nation Groupon discount, which ran Friday, is now over. (About 1,200 tickets were sold, according to a rep at Xcel Center). The daily deal offer, which was a novel approach for a major concert, didn't give you an assigned seat. Rather, it told you which area you'll be seated such as sections 203-219. Discounts were about 50 percent in three price ranges. Buyers need to show up at 6 p.m. when seats are assigned on a first-come, first-served basis.

I checked ticket availability on Ticketmaster this morning and was able to get 2 tickets in all price ranges except $27.50 (=each, which sold out on May 7. The fact that so many other tickets remain is a good sign that deals should be available for non-scalpers' prices on Craigslist. Currently, about 30 listings are on the site.

Is Britney's career on the wane? i don't know, but her career has been revived before. She's probably making plans now to take over the Celine Dion Las Vegas venue the next time her career needs a jolt.

Your thoughts? Brilliant or desperate marketing move to sell Britney tix on Groupon?

about the writer

about the writer

John Ewoldt

Reporter

John Ewoldt is a business reporter for the Star Tribune. He writes about small and large retailers including supermarkets, restaurants, consumer issues and trends, and personal finance.  

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