Jennifer Armetta left Minneapolis in the late 1980s, but she's always remained committed to the Twin Cities. For 30 years, she's worked in Chicago and Los Angeles as an art dealer and owner of Jennifer Armetta Fine Art.
In November she returned to Minnesota through art when she became gallery director of Chicago's Aspect/Ratio Projects. Her vision? To introduce Minnesota artists to Chicago audiences.
That vision includes a roster of around 20 artists, and Armetta anticipates that around 40% of these artists will be Minnesota-based.
"I'm a Midwest girl," she said. "I just connect to Minneapolis. People don't really know these amazing artists that are tucked up in Minneapolis."
The gallery's current exhibition "Fever Dream," a reflection on the confusion and heartbreak that was 2020, features Minnesota artists Alec Soth, Jovan Speller and Cameron Gainer. A 3-D tour of the show can be viewed at AspectRatioProjects.com; it runs through Jan. 23 in person.
"These two places, Minneapolis and Chicago, are really disconnected even though we are so close," she said. "I don't know if people don't really reach out. … Like Alec Soth — there he is, the nicest guy on the planet, just hunkered down in St. Paul."
Miami-born, Chicago-based video art curator/architect Jefferson Godard founded Aspect/Ratio Projects in 2012 as a commercial gallery focused on emerging video artists. Godard will still be part-owner of the gallery, but in more of a background role as Armetta shifts the gallery's focus to interdisciplinary artists while honoring its new-media roots.
Minneapolis matters
Armetta visits Minneapolis three or four times per year. When she returned this past fall, Gainer suggested she check out Speller's work; at that time, it was part of the NewStudio Gallery exhibition "At This Point … Three Spaces for Contemplation."