Birthplaces of some young entrepreneurships are famously humble -- garages, dorm rooms and basements.
Twenty-something lawyers Alexander Wainberg and Kevin Morrison have added a new one to the list: an all-you-can-eat pancake breakfast on the rooftop of an Uptown eatery.
That's where Wainberg sprang the idea on his best friend, Morrison, of starting their own firm focusing on the needs of college students.
"I was excited but hesitant," Morrison said. "It was a good idea, but any time you start your own business, there's a lot of risk you suddenly take on."
Wainberg and Morrison would have to quit their jobs at local firms and start from scratch. Atop it all, they'd be earning their money from a demographic known for having very little of it.
But the legal issues facing college students -- tenant rights, drinking violations, expunging minor offenses that could influence job prospects -- were important to the Edina natives, both 28 and just a few years out of law school.
Wainberg was sold on the plan, which had routinely popped up in his head since law school at the University of Wisconsin in Madison. It took a few months for Morrison, his high school debate and mock trial partner, to come around.
"We saw this hole sitting there," Wainberg said. "There are a lot of students who get in legal trouble who don't know they can seek counsel."