A skeptic would ask how well this turned out the first time. But Dish Network will roll out its subscription streaming-movie service next month under the Blockbuster name, according to a Bloomberg News report on Ad Age.
Apparently, when Blockbuster went into bankruptcy, Dish bought up the assets, with an eye on Blockbuster's streaming abilities. One improvement on the last Blockbuster-Netflix battle, according to the Bloomberg source: The new Blockbuster service is aimed to debut just as Netflix's reviled price increases go into effect. Game on!
