Like many youth of color, Seanie Sheppheard dreamed of a world where Black culture and entrepreneurship were celebrated and accessible, a world with stores and products that reflected her.
She got a glimpse of that world when, at 17, she visited a Somali mall. Then she set about making her dream come true.
Sheppheard, of Maple Grove, curated a list of more than 300 Black-owned businesses and, in 2021, opened Black Market Minneapolis. The pop-up market is held in the Lab, a self-pour taproom in St. Paul, the second Saturday of the month.
"I've always wanted a space to bring people together and have a good time," she said. "There were always pop-ups, but typically a white-centric experience, which is fine, but we wanted to add our culture, our vendors."
Last year, Sheppheard added a Summer Series pop-up at the Minneapolis Farmers Market Annex. Like its indoor predecessor, the outdoor summer market offers Black-owned businesses without brick-and-mortar stores a place to sell their wares.
But the Summer Series has more of a relaxed, street-fair vibe — complete with barbecue, family activities, a DJ and special attractions like displays of custom cars and hot rods. Of course there are vendors, offering everything from cakes to jewelry and colorful apparel.
Sheppheard credits her co-founder, George Shannon, for the Summer Series, a seasonal extension of the year-round market. The pop-up was part of the Stone Arch Bridge Festival and Juneteenth events in Maple Grove and St. Louis Park. It also will be featured during the Aquatennial.
"Visibility of our businesses is one of the first things that's important," said Sheppheard. "Having the market shows the multitude of businesses in our community."