We'll get to that in a second. First:
SCIENCE! You see, the problem with the multiverse model is the number of disembodied consciousness brains it will inevitably produce. Right? That's nagged me for a while. As is often the case with quantum physics, someone's come up with an explanation. Too bad the model also requires the inevitable destruction of the entire multiverse. At least that's what the New Scientist suggests.
The good news is that this might not happen; scientists are working on a paper to explain it, although it might involve a new theoretical particle, like "explanitons." In the meantime, we have more immediate worries: an inter-dimensional gateway has opened in the sun.
Explanation here. I think.
THE END OF ENDS The end of cereal? Probably not. The end of memes? Probably not. But here's a Daily Dot argument for the "Bleak Future" of memes. It has an interesting observation:
In other words, the old cultural signifiers are all dried up, and we've lost the incentive to create new ones. Who could have seen that happening? After a decade of popping the seed corn in the microwave, the fields are barren. There's nothing left to remix, unless you want to put Doge Head on Socially Awkward Penguin.
The article says there's hope - Banana For Scale, for example, although that's more an insider nod, not something that will break out to a wider audience. But of course memes will propagate as ever. It's like saying "have we reached peak slang?" because no one's using YOLO anymore.
YOU THERE The least important story on BuzzFeed at the moment is, as you might expect, hectoring and bossy.