Herbert William (Bill) Saunders, who co-founded the RE/MAX Results real estate firm in the Twin Cities, once was a mathematician and enjoyed working with numbers.
Eventually, he discovered he enjoyed working with people more than numbers.
Saunders, 66, died of complications from cancer on Thursday at his home in Eden Prairie.
After college at the University of Minnesota and at the Massachusetts Institute of Technology, he briefly worked as a stockbroker for Piper Jaffray in the Twin Cities.
In the late 1960s, he began work as an agent for the Spring real estate company in the Twin Cities, rising through its executive ranks and staying on when the original Coldwell Banker chain bought it out.
In the 1980s, he believed that real estate agents should be treated as sales executives, said his son, Marshall of Mound, who is a sales executive for RE/MAX Results.
When he couldn't find a firm that believed in his new way of thinking, he bought a franchise from the once-upstart company RE/MAX in 1986.
"It was tough going" in a down market, said his son. "At one point, the owner of their office space in Eden Prairie locked them out, because they couldn't meet the rent."