Anyone who thinks the Midwest is fashion flyover land needs to take a closer look at Chelsea Lankford, creator and star of the popular personal fashion blog Zipped. Featuring daily posts of what she’s wearing, it attracts more than 50,000 page views a month. With a dedicated online audience — including more than 55,000 Instagram followers (@truelane) — Lankford is one of the leading voices in the small but growing Twin Cities style blogger scene.